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How to market your dental practiceStep 1: Start with a SWOT analysis of your dental practice
SWOT stands for strengths, weaknesses, opportunities, and threats that you can pinpoint in your business. Doing this will unlock areas of improvement for your dental practice.
Strengths: What are your current strengths and how can you use those strengths in your dental marketing strategy? Weaknesses: Where can you improve? What are you trying to accomplish with digital marketing for dentists? Opportunities: What opportunities do you see and how can you take action on them? Threats: What threats are there to your dental practice? How can you surpass your competitors with a new dental marketing strategy? This step will highlight your goals and your most successful trajectory. This analysis will help shape how you run a digital marketing campaign. Step 2: Identify your target market
Customers want to make informed decisions, especially when it comes to dentists. They’re looking for a service, not just a product. They want a business they can put their trust in when it comes to nerve-racking procedures.
Of your current database and potential customers, identify who will be your ultimate market. Consider budget, age, location, and any other factors significant to your dental practice. With this information, build a persona (or more) that resembles your ideal customer and craft relevant content. If you spend time marketing to an impractical market, you’ll waste time, money, and resources. Step 3: Maintain a relevant online presence
In the digital age, you must maintain a competitive online presence. You need to be found easily and be informative. Give customers what they need to know right away. Websites or platforms that take longer to provide the information someone needs don’t perform as well.
Personalize content toward your target market, and make your website or social media platforms interactive. This could look like forms, feedback, and surveys. Doing so starts to build rapport with your potential customers. This is essential given that people don’t often want to go to the dentist. If you make them feel more comfortable and valued, you’re more likely to convert them. You’ll soon see where most of your customers are coming from. Lots of people are using Instagram and TikTok now, so it’s important to be where they are. Market your dental practice on these channels to connect with your audience. Step 4: Use email marketing
Track the length of time it’s been since your dental practice has last heard from or seen a patient, and send them a personalized email to touch base. With the information from the first three steps, you should have a good foundation to personalize your content. From the patients’ point of view, it’s much easier to schedule an appointment over email if you’ve provided a few options, rather than frantically checking your calendar when you’re on the phone.
Customers are also prioritizing their experience. So whether you contact a customer via email or a phone call, your staff should be helpful, personable, and pleasant. There are plenty of dental practices around that potential or current patients will switch to if they don’t feel comfortable. Step 5: Use a CRM tool
To support your dental marketing efforts through email campaigns, use a Customer Relationship Management (CRM) tool to compile data and track analytics. To be competitive in the market, use the resources available to you.
Have a system in place to manage the many patients you have, their preferences, and their interactions with your dental practice. A CRM tool can keep tabs on whether or not a patient is being properly nurtured before they move on to another practice. Offering an account on your CRM for patients will encourage them to leave reviews. Whether positive or negative feedback, you’ll get more insight into how to market your dental practice. CRM platforms also enable patient referral bonus systems which entice patients to stick with you and to bring in others since they’ll be rewarded for it. Step 6: Focus on dentistry SEO
With the rise in dentistry searches, Search Engine Optimization (SEO) is paramount in showing off your dentistry over others. SEO can help target your audience with geolocation-type keywords. You’ll further improve your online presence since SEO can tie your platforms together with similar keywords.
If patients find it easy to source information about your practice, you’ll boost walk-in patients because they’ll already have the information they need and you’ll show up as a dental practice near them. The keywords in your online content will highlight you as a credible and trustworthy practice. Keywords are also something that pops up in patients’ reviews and your FAQs. When potential customers see other patients are saying positive things about you, you’re building a credible reputation online through reviews. The FAQs are another space to answer patient questions based on keywords they’re using when searching for dental practices. Addressing their pressing questions in an accessible and informative forum will help you rank higher on search engines. Streamline your marketing efforts with niche SEO keywords for dentists. Find out what your patients are searching for and be the dental practice marketing toward them. Republix specializes in SEO for businesses as well as digital marketing, content marketing, and user experience. If you need support improving digital marketing for dentists, contact us.
1 Comment
12/15/2023 09:02:52 am
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AuthorNoodle Wave - Digital Marketing and PR Agency |